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In Italy, food is not just a meal, it is a love affair. And for small eateries, it is the secret ingredient to global success. Italy has long been a paradise for food lovers, with its trattorias, agriturismos, and family-run osterias serving up some of the most authentic culinary experiences in the world. But in today’s hyper-competitive tourism market, merely serving great food is not enough. Small and medium enterprises (SMEs) in the food and hospitality sector are now reinventing food tourism—turning traditional dining into immersive, unforgettable experiences that attract global travellers.
