What is Pay Per Click (PPC) Advertising? Role of a Pay Per Click Consultant

What is Pay Per Click (PPC) Advertising? Pay Per Click is an online marketing model where advertisers pay for each time one of their ads is clicked. It’s essentially a method of buying trips to your site, rather than attempting to acquire those trips organically. Search engine marketing, such as Google Ads, is one of the most popular forms of PPC. Advertisers bid on how much they’re willing to pay per ad position within a search engine’s sponsored listings when a user searches on a keyword that is relevant to their business product or service. A good pay-per-click campaign requires strategic planning, thorough keyword research, effective ad copy, and continuous optimisation . All these are best handled by a seasoned pay per click consultant.